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PROFI CREDIT has chosen an advertising agency

Pardubice, 4 August 2008. The new advertising agency providing comprehensive advertising and promotional services for PROFI CREDIT in the Czech Republic and Slovakia has become Six & Others, s.r.o.

The Prague-based agency, Six & Others, was selected by PROFI CREDIT under a tender in which 18 agencies from both the Czech Republic and Slovakia participated. The successful agency is thus going to provide advertising and promotional servicesfor both the Czech and Slovak branches of the Profireal Group, a multinational financial group, which, in addition to the two mentioned countries, also operates in Poland, Romania and Bulgaria.

"The presented proposals of the communication concepts offered many interesting creative solutions; the successful agency, Six & Others, in addition to a high level of creativity and wide range of different options in their response to our assignment, has managed to convince me personally with their ability to see the intended method of communication realistically emphasizing the efficiency of the planned activities", reckons Petr Lepša, Marketing Manager of PROFIT CREDIT Czech, a.s. of the abilities of the successful agency.

Despite Six & Others being a Czech company, they will also carry out the marketing services for the Slovak sister company, PROFI CREDIT Slovakia. "I think that our markets are very similar. We form a part of an interconnected European community and the business and advertising environment in both countries does not significantly differ. I believe that the selected agency will be able to satisfy our needs without problems," added Richard Lorincz, Marketing Director of PROFI CREDIT Slovakia, s.r.o.

PROFI CREDIT Czech, a.s. and PROFI CREDIT Slovakia, s.r.o. are companies providing loans to private individuals and entrepreneurs. In 2007, PROFI CREDIT Czech, a.s. provided its clients with 40,000 loans with a total volume of 1.97 billion CZK. PROFI CREDIT Slovakia, s.r.o. provided its clients, in 2007, with approximately 19,000 loans with a total volume of one billion SKK. The companies are integrated under the multinational financial group, Profireal Group.

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